This website is designed to provide state-of-the-art scientific information to the public, researchers and to policymakers for the purpose of conserving American ginseng for the long-term. As a species with economic, cultural, ecological, and medicinal value, everyone should have the best interests of ginseng conservation in mind. However, in a rapidly changing world, both direct and indirect effects of our species on valuable native plants such as ginseng often threaten their persistence.  By raising awareness of and emphasizing that ginseng is just one of thousands of special plants impacted by human actions, we provide the scientific basis to motivate land owners, land managers, policy makers, harvesters, and consumers to become better stewards of our precious natural resources.